Research Task week 3:

Research For Idea:

This idea is sort of random; it’s a experimental video type concept that I think may be great for a TV add of some sort, would sit well in that medium. The basic plot starts off with objects falling from the sky. TVs, cupboards, glass windows, all fall from the sky from a great height. There will be lots of quick camera cut shots, close ups, wide shots etc, hence the chaos feel.
After all these random objects fall from the sky smashing into the ground the camera will turn and pan to the perfect degree (which will be the top view), to reveal a picture from all the smashed objects.
The chaos has created unity with itself creating a very calm pleasant picture of the product being published.
Product may be my name, title of production, logo, or maybe just a cool picture of a dragon fighting a man.



http://www.youtube.com/watch?v=2Bb8P7dfjVw&feature=related

The Sony Bravia Ads are a perfect example of what I would like to head towards with this concept. The Ad of the explosion of colours starts off with a calm atmosphere then transforms into chaos as all the colour explosions set off. Once the chaos is complete the calm atmosphere returns, a pleasant outcome that restates the product being published. The use of the chaos actions has produced a clear calm product outcome. The same kind of feel/ motion I would like to take to my experimental video.