BRIEF: Concept Task Week 1 (From Mark's Class):

Creativity

Brief:

With the two words you have been provided you are to develop a concept for a work. The theme 

title must remain, however you determine what it means and hence the concept of the work. You 

will present the concept for critique and analysis at the tutorial. 

Deliverables:

1. An A4 typed document presenting: 

• Dictionary definitions (of the two words) 

• Brainstorm session (photocopied from sketchbook) showing your progress and conceptual 

development (keywords, mindmaps & early ideas etc.). 

• Written description defining the subject matter the work will explore. What it is about – the theme 

(not what the product is), 200 words minimum. Your own words NOT copied. 

• Two relevant website URLs (relevant to your concept) 

 

2. A library book relevant to the concept that you have defined. 

Assessment Criteria: 

• Originality, maturity of idea and legibility of description 

• Quality and evidence of endeavour in brainstorming evidence 

• Suitability of book, awareness of its content and ability to discuss idea 

• Quality of the presented work 

 

Learning Outcomes Covered: 

    • Develop advanced content through heightened conceptual processes suitable for  

    audio/visual time-based media, and interactive media.  

• Communicate ideas in ways appropriate to the medium / genre both at the pre production stage and in the 

final published work through document, presentations, critique & discussion. 

• Confidently present their work within group situations. 

• Understand the effects contemporary criticism and analysis of the medium have on their current and 

future practice.